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If Marty Feldman were a car...

...He'd be a Pierce-Arrow.

Like Packard's distinctively-shaped grille, Pierce-Arrow had its own unique styling cue: the googly-eyed, fender-mounted headlight.

I like Matthew Litwin's article (Hemmings Motor News, November 2007) about the evolution of Pierce-Arrows headlights, because it focuses on the men who developed it.

My problem with so much of the auto history that's written is that it obsessess over facts, figures, model numbers, and production reports. Hey, writers. Listen up. These machines were built by people. And people, with all their quirks and idiosyncracies, are what make stories interesting. Tell the story about the people who built the cars first. That will breathe life into the story of their machines.

(By the way, something that appears to be the major object or point of a story but turns out not to be is called a McGuffin. Marty Feldman and Pierce-Arrow: I guess you're the McGuffins here.)